Do you own a small business? Maybe you work from home, or you sell merchandise at particular venues. There were many obstacles to setting up your own business in the past that have been largely torn down by the recent advances in technology. No longer do you have to cart your merchandise to a physical location. Online selling has made many cottage industries and self employed entrepreneurs profitable and self reliant.
There are a few different ways that technology can help your business, depending upon your industry. Many people believe that technology equals mass production, which is how handmade goods get run out of business-by cheaper goods. While mass produced goods are often the go-to for every day merchandise, harnassing the power of online merchandising can help you reach the target audience that will be charmed and delighted with homemade offerings. A great example of this is the craft site Etsy. You can browse thousands of handmade and vintage items that people put up for sale, or you can commission specific items from the merchants on the site. This is a great example of how the internet helps you to reach your target audience. For example, there probably aren’t enough people in your geographic region interested in antique buttons to justify selling them. There might be, however, enough of them spread over the nation that you can reach if you use online shopping tools. The internet really does make the world smaller, and it connects individuals who have things in common who are not geographically close to one another.
Another example of an entrepreneur who can be benefitted by online strategies is the self-published author. If you attend a conference these days, you may see the author with the next new leadership book at a small booth. He can run his operation with a credit card swiper attached to his smart phone. There is no need to go through a major bookseller to get your work out there and distributed to the public.
If you are going to market a particular product or service, like a self published book or even a catering service, it is wise to establish an online way to purchase your products. This is not just a convenience provided to the customer anymore. They expect it. Everything from parenting conferences to fresh flowers can be ordered online these days, and most consumers expect whatever product or service they are interested in to be available to research and purchase online, preferably with additional options they can choose. You can sell things from your basic website with the addition of just a few simple items. All you need is a quick shopping cart site builder. These tools can give you a helpful template that frees you up from having to design a page from the ground up. The blank white page can be just as intimidating online as it is on real paper, and services like this make it easier to use technology to advance your business and products